![]() ![]() What will be on sale during the Prime Early Access Sale?Īlong with those highlights from the Top 100 list, Amazon's announcement specifically name-dropped Peloton, LEGO, adidas, Furbo, Philips Sonicare, and Ashley Furniture. Amazon isn't offering a price guarantee to soothe skittish shoppers who are (rightfully) worried things will get cheaper in November or December. But the company will face a massive challenge in convincing consumers that they shouldn't postpone their holiday shopping until Black Friday, when products are usually at their year-round lows. ![]() This event could help Amazon bounce back in revenue after an especially sluggish Q2. The news shouldn't come as a total surprise: CNBC reported in June that Amazon had notified select third-party merchants of a "Prime Fall" deal event through its internal Seller Central portal, instructing them to submit time-sensitive Lightning Deals (or flash sales) for consideration by July 22. (It may not be explicitly advertised as a second Prime Day, but if it looks like a second Prime Day, swims like a second Prime Day, and quacks like a second Prime Day.) The Prime Early Access Sale marks the first time Amazon has hosted two Prime Day-esque events in the same year, the first of which fell on July 12 and 13 in 2022. A press release teased brands like Hasbro, KitchenAid, Samsung, and iRobot, which Amazon now owns. This event will also introduce Amazon's first-ever Top 100 list of "some of the season's most popular and giftable items," and shoppers will encounter discounts on them throughout its 48-hour block. 11 to 12, which will be exclusive to members of its Prime subscription service (opens in a new tab). The retail behemoth will kick off its holiday shopping season early with "hundreds of thousands of deals" across the brand new event from Oct. Prime Day: Episode II – Jeff Bezos Strikes Back.Īmazon went with " Prime Early Access Sale (opens in a new tab)," but whatever you want to call it, there's officially another Prime Day-style deals event scheduled for 2022.
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